Early users asking questions up to three times the length of traditional search queries
Life
Google is rolling out AI Mode, its most powerful AI search experience, in Ireland. AI Mode has more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the Web.
Whether someone is looking for products, planning a trip, or exploring a new topic, AI Mode is designed to understand what they’re really asking for and help them to find it.
AI Mode is a new, intuitive way to address the most complex, multi-part questions and follow-ups on Search, and satisfy people’s curiosity in a richer way. Using a custom version of Google’s advanced Gemini models for Search, it lets people ask nuanced questions that would have previously required multiple searches. It is particularly helpful for exploratory questions and for more complicated tasks like planning a trip or understanding complex how-tos. It’s even designed to be multimodal, so questions can be answered with text, voice or even camera. Google has found that early users of AI Mode are asking questions that are two or three times the length of traditional search queries.
As Google continues to evolve the Search experience with AI capabilities, the focus remains on helping people access information and perspectives from a diverse range of sources. For example, with AI Overviews, people have been visiting a greater diversity of websites for help with more complex questions. And when people click from search result pages with AI Overviews, these clicks are higher quality for websites – meaning users are more likely to spend more time on the sites they visit.
AI Mode is rooted in Google’s core quality and ranking systems, and novel approaches are being used to improve factuality. Google aims to show an AI-powered response as much as possible, but in cases where there isn’t high confidence, users will see a set of Web search results. As with any early-stage AI product, it won’t always be right, but Google is committed to continuous improvement.
AI mode will appear as a tab on the search results page and in the Google app for Android and iOS.
TechCentral Reporters