ProvGrass delivers near real-time per-paddock information on grass cover, growth rates, and seasonal yield potential and more
Trade
Pictured: Lee Wilson, DLF Ireland and Paul Kennedy, Proveye
Proveye, the Irish agritech and climate-tech company headquartered at NovaUCD has announced a commercial partnership with global seed company DLF, as part of the company’s ‘Connecting to Grow’ strategy.
DLF is deploying Proveye’s satellite-based grassland monitoring and measurement platform, ProvGrass, across its research and partner farm network, to ensure future grass and seed solutions are shaped by real-world performance and farmer needs.
Grassland research is at the core of DLF’s innovation strategy, underpinning the development of high-performance forage varieties that drive productivity, resilience and sustainability across all farm systems. Through this partnership, DLF will integrate satellite-derived grass measurement and growth analytics into its grass evaluation and on-farm innovation programmes, enhancing the way grass performance is measured, analysed and optimised at scale.
ProvGrass delivers near real-time per-paddock information on grass cover, growth rates, and seasonal yield potential using advanced remote sensing and AI models. These insights enable DLF to more precisely link grass genetics, sward composition and management practices to measurable outcomes on commercial farms, accelerating the development and adoption of next-generation forage varieties.
Paul Kennedy, CCO, Proveye, said: “DLF has led global grass and seed innovation for decades. Integrating ProvGrass into their grassland research and farmer networks ensures our technology is applied where it creates the most value, turning grass performance into measurable, actionable intelligence that supports both genetic innovation and on-farm results.”
“Using data to better understand grass performance is essential to how DLF supports farmers,” said Lee Wilson, general manager, DLF Ireland.
“By combining our world-leading seed genetics with Proveye’s remote sensing technology, we gain new insight on how grass performs under real farm conditions. This allows us to innovate faster, support farmers better, and deliver varieties that are truly future-ready.”
The partnership also strengthens DLF’s ability to respond to climate variability by enabling earlier detection of growth changes and stress at the paddock level, helping farmers and advisors adapt management strategies in-season. By uniting world-leading forage genetics with satellite-powered grass intelligence, DLF and Proveye are setting a new standard for grassland innovation, supporting more productive, resilient and sustainable livestock systems.”
TechCentral Reporters