Samsung Bespoke AI Wants to Run Your Whole Kitchen

NEWS – Most people don’t think about kitchen appliances until something breaks. Fridges hum. Ovens heat. That’s the gap Samsung is going after with its AI-first strategy, and it’s a well-timed bet on changing habits before they’ve fully taken shape. The pitch isn’t repairs or quick upgrades: it’s that a connected kitchen solves problems you haven’t even noticed yet, which is a harder sell but a much smarter long-term move.

Price: TBD
Where to Buy: Samsung

At KBIS 2026, running February 17 through 19 in Orlando, Samsung split its booth between two buyer profiles. One side features the Bespoke AI lineup: camera-equipped fridges, AI ovens, and Bixby voice control through SmartThings. The other belongs to Dacor, Samsung’s luxury built-in brand, where wine storage and hidden-kitchen design take over.

So the real question is: can Samsung convince the pros who actually spec kitchens that AI belongs next to the wine fridge? Booth W2073 holds that answer. A shared SmartThings backbone connects both sides, from AI food recognition to Dacor’s flush-mount dishwasher. That quiet integration is the real story of the booth.

What’s on the Booth Floor

Samsung previewed this technology at CES 2026 in January, but KBIS pulls a different crowd: kitchen designers, builders, and retailers who put products into actual homes. This crowd builds things. Showing AI to that audience carries weight a keynote can’t match.

The Bespoke AI Family Hub refrigerator anchors the smart side, with AI Vision as the headline. Internal cameras spot up to 37 types of fresh food and 50 pre-registered processed items on-device. The appeal is simple. Check what’s inside without opening the door, and the system suggests recipes from what’s available.

Google Gemini is built in too, a first for any home appliance, with Bixby voice control on top: ask for a recipe at the fridge and it walks you through cooking steps. Two minutes staring into an open fridge trying to figure out dinner is the exact problem this targets.

Ovens and cooking appliances round out the Bespoke AI side, all connected through SmartThings for remote monitoring. The lineup covers storage, prep, and everything between. That’s a full-kitchen pitch. SmartThings tying it all together makes the whole package feel more connected than a bunch of separate upgrades.

Samsung set aside booth space for post-purchase reliability, which says a lot about where doubts sit in the connected-kitchen pitch. Home Appliances Remote Management tracks health, runs checks, and offers remote support through SmartThings, covering models back to 2019. Good sign for anyone worried about early obsolescence.

For kitchen designers and builders, reliability matters more than any single AI trick. Samsung gets that. Regular updates keep the AI features fresh. Giving it booth space instead of burying it in footnotes shows confidence. You can feel the shift in messaging: the company isn’t just selling day one. It’s selling day 500. That reliability section might be the smartest thing on the show floor.

The Dacor Collection

On the Dacor side, wine takes center stage. The display wall tells the story. Three products anchor it: a 24-inch Undercounter Wine Cellar, a Wine Column, and the new Built-in Wine Dispenser that holds four bottles across dual temperature zones with one-touch pouring.

Dacor’s other play is the “hidden kitchen,” tucking appliances behind curved columns and furniture-style cabinetry. The lineup includes a refrigerator, cooktop, and the 24-inch Dishwasher that won a 2025 LUXE RED Design Award. When the kitchen isn’t in use, everything blends into the room so cleanly you’d walk past without noticing.

Not every floor plan works. But for open-concept homes where the kitchen is always visible, the visual payoff hits right away. All Dacor kitchen appliances support SmartThings, tying them to the same platform behind Bespoke AI. That consistency makes life easier for designers on whole-home projects.

Bespoke AI and Dacor both land in the mid-to-premium range. The fit and finish on the booth floor make that clear. Budget renovations won’t find much here. The wine dispenser alone signals a buyer profile that leans toward luxury residential builds.

The Bottom Line

AI Vision has real limits. The cameras sit inside the main compartment, so door bins and the freezer aren’t covered. Recognition caps at common produce and registered packages, and anything else goes undetected. Samsung promises improvements without sharing a timeline, which makes it tough to plan around. Skip this if you aren’t committed to SmartThings, because these appliances lean hard on that platform. Voice runs through Bixby, and while Gemini handles AI on the Family Hub, Samsung hasn’t mentioned Google Assistant or Alexa support for the broader lineup. The AI layer adds complexity without much short-term payoff for anyone who just wants a fridge that keeps food cold.

This is the full package. Kitchen designers and builders working on connected homes should look at the combined Bespoke AI and Dacor lineup: SmartThings covers the full kitchen from fridge to dishwasher, Dacor’s hidden kitchen opens up real design options for luxury open plans, and together they sell both performance and looks on the same bid.

Wine enthusiasts building entertainment-ready kitchens will find the Dacor Wine Dispenser worth watching. The form factor is clean. Dual-zone control with one-touch pouring in a built-in body is a smart choice, and Samsung built a full display wall around it. That kind of commitment stands out. The Wine Cellar and Wine Column complete a storage-to-serving setup that feels thought out, not tacked on. You get the sense this isn’t a short-term experiment. For builders in the luxury space, one brand covering the full wine pipeline simplifies the spec sheet more than any marketing pitch suggests.

Tech-forward home cooks already using Samsung’s setup will get the most out of the Bespoke AI products. The Samsung AI refrigerator sits at the center. AI Vision, Gemini-powered smarts on the Family Hub, Bixby recipe suggestions, and SmartThings monitoring all work best when every appliance runs on the same platform. Early adopters comfortable with the current recognition limits will find the system gets better with each update.

Price: TBD
Where to Buy: Samsung

Samsung’s KBIS 2026 showing makes one priority clear. The kitchen is the proving ground. Everything at the booth confirms it, from the Samsung smart fridge with built-in cameras to the hidden dishwasher behind curved columns. Pricing and availability haven’t been confirmed yet, which is typical ahead of retail launch. The exhibit positions Samsung as the brand pushing hardest to turn AI from a kitchen novelty into a kitchen standard. Whether the industry follows will depend on what happens after these products leave the convention center and land in actual builds.