Deezer survey reveals unease at proliferation of machine-generated content
Life
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The increasing quality of AI-generated music is making it remarkably difficult to distinguish between tracks composed by humans and those created entirely by artificial intelligence.
A recent survey conducted by Ipsos for streaming platform Deezer underscored this trend. The research, which included 9,000 people across eight countries, presented participants with three samples of rock music: two generated by AI software and one excerpt from a 1970 album by the British band Juicy Lucy.
Surprisingly, 97% of participants could not tell the difference between AI-generated tracks and those composed by humans. This finding has raised concerns among listeners, with more than half indicating that it makes them feel uneasy.
The survey also revealed broader concerns about AI’s impact on music: 51% of respondents believed it wold result in a decline in quality, while 64% feared a reduction in creative expression in music production.
The potential benefits were also acknowledged. Nearly half of respondents (46%) recognised that AI solutions could enhance their music discovery experience.
Data from Deezer show a rise in AI-generated music from 10% of daily downloads in January 2025 to an estimated 34% today. Although these AI-generated tracks represent only a small portion of the platform’s catalogue, their rapid proliferation signals a significant shift in the musical landscape.
Business AM