Porsche to celebrate 75 years of UK sales

Any senior PHers recall the Earls Court Motor Show in 1951? Anyone who did accompany a parent to the event would have seen many things, among them a comparatively modest rear-engined coupe from Germany. The 356 was, of course, a miracle of post-war rejuvenation, having begun production in 1948, based on Ferry Porsche’s realisation that small fast cars were inherently more fun than large fast ones. It had already won its class in Le Mans that year. Probably it looked amazing next to so many Austins. 

At any rate, from this small acorn a mighty oak tree would eventually grow. Right-hand drive arrived with the 911 in 1965, and by then Porsche had already firmly established its prowess in motorsport (in fact, the company will celebrate 75 years of Porsche Motorsport globally in 2026). Porsche Cars GB, as you might expect, will concentrate on the UK-specific anniversary, announcing its intention to stage ‘a series of special events’ including what ought to be a lively participation in this year’s Festival of Speed. 

Good news for fans generally, but also for owners specifically – not only is Great Britain the fourth-largest market globally for the brand, it also boasts the largest officially recognised Porsche Club in Europe. Indeed, Porsche Club GB is itself 65 years old this year – another remarkable testament (if this website weren’t enough) to UK enthusiasts’ preference for formally gathering together on the flimsiest possible excuse and talk at length about cars. Especially when the first such gathering 1961 could only claim 30 356 owners. 

“As we celebrate the 75th anniversary of the first Porsche sold in the UK, it is interesting to reflect not just on how much has changed in those seven decades, but also what has remained a constant,” commented UK CEO, Krishan Bodhani. “Over that time, Porsche has always evolved to remain relevant and to suit the varied demands and lifestyles of our customers. True to the company tradition, each model combines a breadth of performance with everyday usability.” 

Certainly it is true that Porsche has spent the last 18 months twisting itself in knots to remain relevant, and with the market launch of the all-electric Cayenne imminent, few years will have seemed as pertinent as this one. The brand is quick to point out that its previous achievements have been built on the ‘pride and loyalty’ of its customers, and suggests that ‘a major focus in this special year will be the people and the personal stories that have helped build, develop and nurture the passion for Porsche across the UK’. 

We have that to look forward to then. And if you’ve never previously joined the club, you’re in the best possible place to take the first step, whether it be in a Boxster or GT2 RS. You’ll be following in the happy footsteps of thousands…