Climbing the creative ladder
After a stint in magazine ad sales, Danie joined Future Plus, Future Publishing’s branded content team, where she managed customer magazines for HMV Games, PC World and Adrian Flux.
“I’d never worked in branded content before, but I threw my hat in the ring. I think they just liked my enthusiasm.”
That leap kickstarted a string of increasingly creative and strategic roles, including a brilliant chapter at Epoch Design working with brands like Coca-Cola, Fanta, Unilever and Nestlé.
“We were all in our 20s, working on huge brands, having a blast. But over time, I realised I wanted to work with companies that aligned with my values.”
Cue her first move to freelance, a bold step that gave her freedom, flexibility and a chance to build the career she really wanted.