Firstly, can you please introduce yourself and tell us a bit about your current role?
Building upon 8 years PPC experience as head of department at North East digital marketing agencies, I started my own Google Ads & LinkedIn Ads consultancy, Zora Marketing, following my second maternity leave in 2022.
I’ve grown the business from side hustle to Ltd over the course of 3 years, and am a big fan of solopreneurship over scaling…for more peace and less burnout! My client niche is working with brands who have local customers – whether ecommerce brands selling to the UK, or service providers operating within certain catchment areas.
Motherhood caused a pivot which I hadn’t previously considered – from career ladder climber, to small business owner – and I’ve loved working for myself under the Zora Marketing brand ever since!
If you could sum up what it’s like being a working mum in tech in one sentence, what would it be?
Reframing the “mum-guilt” in order to inspire the next generation.
While I work away sometimes – for visiting clients and speaking at conferences – I want my kids (especially my daughter!) to look back at their childhood to remember a mum who loved helping other people, as well as being there for them both.
They’re only 5 and 3, but we frequently chat about the fact that “mummy and daddy work hard to buy nice things, tasty food and go on fun adventures”, so that means we can’t always be there for every teatime and every bedtime.