Cupertino to strike back against Digital Markets Act
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Apple is contesting a €500 million fine imposed by the EU under the Digital Markets Act. The European Commission accused the company of preventing app developers from informing users about alternative purchase options outside the App Store.
Apple claims that the fine and the requested measures are excessive and go beyond legal requirements, according to the BBC. The company opposes the layered services, arguing that this would worsen the user experience and negatively impact businesses. Apple says it has already taken steps to avoid daily fines. The tech company is preparing to defend its position in court.
The fines imposed by the EU on Apple and Meta are the first to be handed out under the Digital Markets Act (DMA). This legislation aimed to curb the dominance of large technology companies and allow for more competition. Companies can face hefty fines for violating the DMA’s rules.
Apple claimed it is an unfair target and is being forced to give up its technology without compensation. The company accused the EU of changing expectations during negotiations. The company has appealed the decision to the General Court, the second-highest court within the EU.
The strict EU regulation of large American tech companies has drawn criticism from President Donald Trump. He slammed these fines as a form of tax on American companies.
Business AM