Cupertino argues Digital Markets Act hinders innovation and negatively impacts user experience
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Apple has openly criticised the European Union’s Digital Markets Act (DMA). The company said that it stands in the way of innovation and negatively affects the user experience. Apple claimed that the DMA forces the company to make compromises in terms of product security and integration. This results in delayed features and a less seamless experience for users in the EU.
Apple specifically mentions its live translation feature via AirPods and the screen mirroring function of the iPhone as examples of delayed launches due to legal requirements for interoperability with non-Apple products. They argue that allowing seamless cooperation between headphones from competing brands and iPhones raises privacy concerns, as it grants access to sensitive conversation data.
Apple is calling for the DMA to be withdrawn or amended. The company claimed it creates an uneven playing field by not applying the same standards to competitors such as Samsung. It suggests that without changes, some products, even the Apple Watch, may no longer be marketed in the EU in the future.
The dispute highlights a broader tension between American tech giants and European regulators. Earlier this year, Apple appealed a €500 million fine imposed by the EU for allegedly preventing app developers from directing users to cheaper alternatives outside the App Store. The situation has even drawn the attention of President Donald Trump, who has threatened to impose tariffs on countries that implement regulations deemed harmful to American tech companies.
Apple claimed that the DMA does not so much promote innovation as it enables established companies to exploit loopholes for data collection and access to Apple technology. The company also pointed to the effect of the law’s rules on user access to apps, citing as an example pornographic apps available on third-party marketplaces, which Apple has always avoided due to safety concerns, especially for children.
Business AM