One of the biggest challenges when entering the tech space especially from a non-traditional, non-tech background is dealing with the perception that you don’t belong, that is imposter syndrome.
Tech can sometimes feel intimidating because of the language people use, the titles they bear, the reference to the roles as technical, or the assumption that everyone followed the same path into the industry.
But the truth is, the tech ecosystem needs diverse perspectives. Some of the most valuable insights come from people who approach problems differently.
For me, overcoming that challenge meant focusing on learning rather than comparison and staying true to myself.
I remained curious, asked questions, built relationships, and leaned into the strengths I already had which include communication, creativity, and strategic thinking.
Confidence grows through contribution.
The more you build, collaborate, and share ideas, the more you realise your voice has value in the room and the room has no choice than to listen.
Your unique perspective is your superpower, do not let anyone convince you to dilute it to fit a traditional mold.
Tech is ultimately about building tools for humanity, and humanity is diverse. If the people building the tools all think the same, look the same, and have the same backgrounds, the products will inherently be flawed.
My advice is to fall in love with the problem, not the technology. If you don’t know how to do something, ask. Build your network ruthlessly, find mentors who will speak your name in rooms you aren’t in yet, and remember that empathy is just as critical to innovation as any line of code.
Secondly, don’t wait until you feel fully ready before stepping forward. Growth rarely happens in comfort zones.
Technology is not just about coding; it’s about solving problems. That means there is space for many kinds of skills like creativity, empathy, strategy, storytelling, leadership. Stay curious, keep learning, and build things whenever you can. Even small projects can open doors because they demonstrate initiative and vision.
And perhaps most importantly, build community. The tech ecosystem becomes far more powerful and far more welcoming when women support, collaborate with, and amplify each other.
And I learnt this from a Women in Data (WiD) Lunch and Learn session tagged “Overcome the Constrictive Data and AI Talent Market”, stop saying you’re not technical or your skills are not technical. As long as you are able to sit in front of a computer and use that for your work and the processes involved, that’s a technical skill.
What I love most is the sense of possibility.
The South West has a growing community of innovators, founders, and creatives who are building meaningful solutions across different industries. There’s a collaborative spirit here. People are open to sharing ideas, supporting new ventures, and creating spaces where innovation can thrive.
Being part of that ecosystem means you’re not just building products, you’re contributing to a broader movement that’s shaping the future of technology in the region.
And that’s exciting, because innovation doesn’t only happen in big global tech hubs. It can grow anywhere people are willing to imagine better solutions and work together to build them.

