Wed. Jul 30th, 2025

The magic behind Christmas: elves or festive engineers?


‘Twas the night before Christmas, and all through the house, nothing was stirring, not even a mouse. Unless you’re at the North Pole, where there’s probably quite a lot going on. A buzzing workshop, glowing with holiday cheer, where a team of dedicated elves are working tirelessly behind the scenes to ensure Father Christmas can deliver the goods on time. In fact, the scene sounds pretty familiar. So, let’s give the elves their proper job titles, shall we? Let’s call them festive engineers. And if there is one thing we know about engineers, they will have planned their ‘pathway to delivery’ stringently, tried and tested every product meticulously, and have everything totally under control!

At eg technology, we understand this process intimately. Whether it’s developing cutting-edge software, integrating seamless user experiences, or engineering scalable solutions, our team follows a well-defined product development pathway that optimises our clients’ route to market. And much like the festive engineers, preparing for the big night at the North Pole, we’ve got everything in place to guarantee success. So, let’s take a look at how our product development pathway mirrors the festive magic of Christmas Eve — where everything is orchestrated down to the finest detail.

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